Book Review Detail Page


Author: Nigel Evans

ISBN: 9780415837248


Publisher: Routledge

Edition: 02

Price: USD 170

Pages: 708

REVIEW: In short: this is a very well organized, focused and comprehensive textbook in strategic management. The textbook is divided into 6 parts. The first part introduces the students into the basic concepts of strategic management in the context of tourism, hospitality and events strategy, levels of strategy, strategic objectives, characteristics of tourist services, etc. The second part discusses the internal environment of the company competences, resources, competitive advantages, human resources, finances, products and markets. The third part focuses on the external macro- and microenvironments of the firm and the SWOT analysis as a tool for their assessment. The fourth part addresses the strategy formulation and selection, while the strategy implementation (including in international and global context) is elaborated in the fifth part. Finally, the sixth part includes 7 extended case studies 2 for airline companies, 2 for hotel chains, 1 for a tour operator, 1 for an event organizer and 1 for a destination management company.

  Reviewed By: Dr. Stanislav Ivanov,
Issue: V6N2
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International Journal of
Hospitality and Tourism
An International, Biannual,
Double Blind Peer Reviewed
ISSN: 2240-5371
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